Confidence is a Choice

More than a business book, Confidence Is a Choice is a book about life. Julien LeBlanc provides readers with a practical framework for developing confidence and strengthening belief in themselves. Through personal experiences, meaningful interactions, and compelling stories, he takes readers on an engaging journey of self-reflection and growth, demonstrating how confidence can become one of the most powerful drivers of personal and professional success.

“Many assume confidence is something that arrives after the results. However, elite athletes don’t wait for confidence to show up. They bring it. Before the puck drops, before the first pitch, before the first snap—they’ve already made the choice. In Confidence Is a Choice, Julien LeBlanc’s core thesis is transformational: Confidence is built through process, preparation, and practice—not through a lucky night or waiting for external validation. Most coaching conversations focus on managing outcomes. LeBlanc cuts through the noise with something far more useful: a framework for building confidence before you need it.”

“Julien LeBlanc has a rare ability to bring leadership lessons to life by pairing powerful, relatable stories with practical frameworks that inspire action. He seamlessly connects real-world experiences with actionable tools, making it easy for readers to understand how to put those principles into practice. If you’re looking to strengthen your confidence, elevate your leadership, and gain an edge in today’s business environment, this is a book you’ll return to again and again.”

“A practical guide for entrepreneurs, managers, and leaders who are committed to growing themselves and achieving better outcomes. Julien LeBlanc has distilled a lifetime of learning into a clear, engaging, and highly actionable road map. What makes this book so valuable is its simplicity. The principles are easy to understand, practical to apply, and immediately relevant, whether you’re leading a business, developing a team, or striving to become a more confident version of yourself. You’ll return to this book often—not just for inspiration, but for practical wisdom that helps you lead with greater confidence and purpose.”

“Confidence Is a Choice pulls from years of Julien LeBlanc coaching leaders. Never one to hand you a theory without also handing you a tool, LeBlanc has written a book that reads like he talks, as if you are in a room having a conversation. A quick read, Confidence Is a Choice includes personal stories and advice that is grounded in the kind of work LeBlanc does with real people in real rooms. If you have ever sat in a room with LeBlanc enthusiastically using WeNote, you already know what this book feels like. If you have not, this book is a great place to start.”

“Not just an expert in leadership confidence, Julien LeBlanc is a rare blend of vast experience and genuine optimism. This is an inspirational and practical toolbox for anyone ready to elevate their leadership. I smiled the whole time reading, recognizing the tools that LeBlanc has used on me, and I can tell you they work! This book wraps up his proven models and methods with a bow, ready for anyone to use.”

“The lessons in this book, especially around balancing creative and critical thinking and communicating with intention, have had a positive impact on my career and my leadership—I’ve seen the results firsthand. This book is filled with practical insight and guidance that can help anyone grow both personally and professionally. Julien LeBlanc’s passion for helping people succeed comes through in every chapter.”

“Few people embody high performance the way Julien LeBlanc does. As a husband, father, serial entrepreneur, accomplished athlete, avid reader, and speaker, LeBlanc lives the principles he teaches. In Confidence Is a Choice, he distills twenty-five years of learning, speaking, and coaching into a practical, engaging read. Whether you’re an entrepreneur, leader, student, athlete, parent, son, daughter, or simply someone looking to unlock your potential, this book offers actionable insights to help you build lasting confidence.”

“Confidence is a Choice is a literal leadership idea factory. Julien LeBlanc is at his best connecting strategy, culture, and leadership, giving today’s leaders practical tools to navigate change with confidence and stand out in a dynamic business environment. You’ll walk away with fresh ideas, renewed energy, and actionable insights you can put to work immediately.”

“What sets Julien LeBlanc apart is his ability to bring clarity to complex decisions and, just as importantly, the confidence to act on them. LeBlanc has repeatedly helped our leadership team cut through uncertainty and move forward with conviction, even when the path wasn’t obvious. Confidence Is a Choice distills the same thinking he’s brought to our team for ten years: that confidence isn’t something you’re born with but something you build through preparation, honest reflection, and deliberate practice. Whether you’re running a company, leading a team, or simply trying to make better decisions under pressure, this book offers practical, tested wisdom.”

“A must-read for those looking to be inspired to become the best version of their professional selves through practical application and proven sales, coaching, and leadership strategies. Julien LeBlanc has played a significant role in the professional growth of our sales team, and this book is the extension of a career built helping people be successful.”

“This book will help so many people gain a better understanding of how to find the missing pieces of their personal jigsaw puzzle. A great read and a wonderful culmination of Julien LeBlanc’s lifelong pursuit of helping others.”

“As someone who coaches high-performance athletes, I found myself constantly translating his principles directly into my work on the field: the mindset tools, the confidence-building strategies, and the practical frameworks. This isn’t abstract advice; it’s the same coaching that helped shape my own path, now available to anyone ready to do the work. If you’re serious about growth in leadership, in coaching, or in life, this book gives you a road map from someone who has lived what he teaches.”

“Confidence Is a Choice is the field guide you keep coming back to whenever you’re navigating difficult business decisions. Julian LeBlanc has a remarkable way of presenting timeless principles through engaging stories and relatable examples that have helped me reframe problems, challenge my assumptions, and think more creatively about solutions. Whether you’re building a business, leading a team, or just trying to approach challenges more intentionally, this is a book you will revisit for years to come.”

“Julien LeBlanc distills a complex construct into a masterclass that demonstrates clearly that confidence is a skill that can be learned. This book is a great reference for life, both personal and professional. The Keystone Habits are a golden reference for anyone wanting to improve their outcomes. A must-read.”

“If you applied only 20 percent of the principles shared in this book, your career, achievements, and quality of life would improve exponentially. Simple, true, and achievable.”

“Confidence Is a Choice is a refreshing, practical, and deeply human guide to building sustainable confidence in both professional and personal arenas. Julien LeBlanc, drawing on decades of leadership, entrepreneurship, and coaching, delivers a book that is as much a tool kit as it is a motivational manifesto. What sets this read apart is its blend of masterful storytelling, actionable frameworks, and a relentless focus on human skills that technology cannot replace. Much more than the sum of its pages, this book is an essential tool for refining human skills to ensure success in a world of rapid technological change.”

“Julien LeBlanc’s uncanny ability to make abstract concepts apply to everyday, real-world life is amazing. Confidence Is a Choice is a fun and approachable read with lessons that can be used immediately.”

“Confidence Is a Choice combines practical wisdom, real-world experience, and genuine insight into a powerful blueprint for sustainable success in work and life. More than a book about confidence, it’s a guide to unlocking potential, overcoming limitations, and becoming the best version of yourself. If you’re seeking greater purpose, impact, and fulfillment, this book will inspire you to think differently, act boldly, and recognize that confidence is a choice available to all of us.”

“Confidence is a Choice is a highly practical, actionable guide that empowers you to show up in both your career and daily life with confidence. Julien LeBlanc’s unique ability to connect with others shines through on every page of this book.”

“What stands out about Julien is his ability to make confidence and leadership feel both deeply personal and immediately practical. Through compelling stories and lessons drawn from real experience, he shows that confidence isn’t something you either have or you don’t, it’s something you can build. This book challenges you to think differently, take action, and become a more confident version of yourself, both as a leader and in life.”